Ìàðêåòèíã: Ìîäåëü ïîòðåáèòåëüñêîãî ðåøåíèÿ Ýíäæåëà–Áëýêóýëëà-Ìèíèàðäà, Êíèãà

            

          Âõîäíûå                           Îáðàáîòêà                                                        Ïðîöåññ ðåøåíèÿ                                              Ïåðåìåííûå,

            äàííûå                           èíôîðìàöèè                                                                                                                                  âëèÿþùèå íà

                                                                                                                                                                                                            ïðîöåññ ðåøåíèÿ     

                                                                                                                           Îñîçíàíèå                       

                                                                                                                           ïîòðåáíîñòè       

                                            Ïîäâåðæåííîñòü                                                                                                                     Âëèÿíèå îêðóæàþùåé

                                                   âîçäåéñòâèþ                                                                                                                           ñðåäû:            

                                                                                             Âíóòðåííèé                Ïîèñê                                                          Êóëüòóðà    

        Ñòèìóëû                      Âíèìàíèå                                  ïîèñê                                                Óáåæäåíèÿ                       Ñîöèàëüíûé êëàññ

        Ïðåîáëàäàþùåå                                                                                                                                                                 Ëè÷íîå âëèÿíèå

        âëèÿíèå ïðîäàâöà                                                                                                                                                               Ñåìüÿ

        Äðóãèå                          Âêëþ÷åíèå â            Ïàìÿòü                                                                 Óñòàíîâêà                       Ñèòóàöèÿ                                       

                                                ñîçíàíèå                                                             Îöåíêà

                                                                                                                            àëüòåðíàòèâ

                                                                                                                                                            Íàìåðåíèÿ

                                                   Ïðèíÿòèå

                                                                                                                                                                                                     Èíäèâèäóàëüíûå

                                               Óñâîåíèå                                                                     Ïîêóïêà                                                  ðàçëè÷èÿ:    

                                                                                                                                                                                                 Ïîòðåáèòåëüñêèå

            Âíåøíèé                                                                                                                                                                    ðåñóðñû           

              ïîèñê                                                                                                    Ðåçóëüòàòû                                                 Ìîòèâàöèÿ è

                                                                                                                                                                                                çàèíòåðåñîâàííîñòü

                                                                                                                                                                                                 Çíàíèÿ

                                                                                                                                                                                                Óñòàíîâêè 

                                                                                              Íåóäîâëåòâîðåííîñòü         Óäîâëåòâîðåííîñòü                    Ëè÷íîñòü

                                                                                                                                                                                                 Ñòèëü æèçíè

                                                                                                                                                                                                 Äåìîãðàôèÿ                 

Ðèñ.  Ìîäåëü ïîòðåáèòåëüñêîãî ðåøåíèÿ Ýíäæåëà – Áëýêóýëëà - Ìèíèàðäà


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